Pollution poses significant threats to human health and biodiversity, requiring immediate action to mitigate its effects. In the research of recycling habits, there are several varieties of psychological components which stimulate individuals' intention to participate in recycling. Many students may express the intention to recycle, these intentions often do not translate into actual behavior. This disconnect raises important questions about the barriers that prevent students from acting on their intentions. One of these components, subjective norms, which is the social pressure of consumers experience. Besides, there is perceived behavioral control, which indicates how people feel confident in their potential to recycle, can greatly decide both their actual behaviors and intentions. On the other hand, there is a gap in knowing how these components impact the actual recycling habits.
Additionally, individuals' intentions to recycle do not drive directly to actual recycling habits. This huge void between actual action and willingness creates critical questions of what barriers exist between them even if people's intentions to recycle are present. The aim of this research is to find out the major factors that affect students' behaviors in the direction of recycling. By studying the impacts of subjective norms, perceived behavioral control and intentions to recycle, this research pronounces the psychological and actual challenges that students encounter.
