Analyzing Factors Influencing Recycling Behaviors Among Students at Strategy First Education Group in Yangon, Myanmar

Abstract

This study explores the factors influencing recycling behavior among students at Strategy First Education Group in Yangon, Myanmar. The research investigates the role of subjective norms, per-ceived behavioral control, and recycling intentions in shaping students' recycling habits. The study uses a quantitative research design with a survey method, gathering responses from 182 students. Data analysis includes descriptive statistics, reliability and validity testing, factor analysis, and regression analysis. The findings reveal a significant positive relationship between subjective norms and recycling intentions, suggesting the strong influence of social pressure. Perceived behavioral control was found to significantly affect students' intentions, with the availability of recycling facilities and confidence in recycling practices being key determinants. Additionally, recycling intentions were found to have a strong influence on actual recycling behavior. The study highlights the importance of psychological factors and environmental awareness in promoting sustainable recycling habits and provides practical recommendations for educational institutions to improve recycling behaviors among students.

Keywords: Recycling; Students; Behavioral Control; Subjective norms; Myanmar

Introduction

Pollution poses significant threats to human health and biodiversity, requiring immediate action to mitigate its effects. In the research of recycling habits, there are several varieties of psychological components which stimulate individuals' intention to participate in recycling. Many students may express the intention to recycle, these intentions often do not translate into actual behavior. This disconnect raises important questions about the barriers that prevent students from acting on their intentions. One of these components, subjective norms, which is the social pressure of consumers experience. Besides, there is perceived behavioral control, which indicates how people feel confident in their potential to recycle, can greatly decide both their actual behaviors and intentions. On the other hand, there is a gap in knowing how these components impact the actual recycling habits.

Additionally, individuals' intentions to recycle do not drive directly to actual recycling habits. This huge void between actual action and willingness creates critical questions of what barriers exist between them even if people's intentions to recycle are present. The aim of this research is to find out the major factors that affect students' behaviors in the direction of recycling. By studying the impacts of subjective norms, perceived behavioral control and intentions to recycle, this research pronounces the psychological and actual challenges that students encounter.

1.1 Problem Statement

This study explores the gap between students' recycling intentions and actual behaviors at Strategy First Education Group. By exploring the impact of subjective norms, perceived behavioral control, and recycling intentions, this research seeks to identify the key psychological and contextual factors that influence recycling behavior among

students, ultimately contributing to the promotion of more sustainable recycling practices within educational institutions.